Rayward Apparel Launches Its First UPF Performance Clothing Line

Rayward Apparel debuts new collection of sun protective clothing, compromising neither comfort nor performance in the process.

NEW ORLEANS, LA, March 26, 2020. With the launch of its new UV protective clothing line, Rayward Apparel sees a bright future. With a unique fabric utilizing bamboo’s natural properties, the company’s first UPF sun shirts blend comfort, performance and protection.

Founded in 2019, Rayward Apparel began with a simple mission of designing better UPF sun protection clothing. That mission quickly grew beyond apparel, however. “I wanted to start a company bigger than myself—one that could create a positive impact on as many lives as possible, while encouraging and promoting a healthy and active lifestyle,” says Devin Regan, Rayward Apparel’s founder. “Many apparel brands reinforce the ‘active’ component, but too few address health and the hidden dangers of UV exposure.”

A Wakeup Call No One Wants

Devin, a former collegiate track and field athlete at the University of Maryland (’09), spent hours training in the sun. More than a decade after graduating, he still enjoys an active outdoor lifestyle. However, this almost came to a sudden stop after a melanoma diagnosis at age 32. “The diagnosis was a wakeup call, and the quick discovery probably saved my life, but I knew I needed to do something to help prevent others from suffering a worse fate,” explains Devin. “My goal was simple: create the type of apparel I should have been wearing all along—one that protects as well as it performs.”

After thorough design and testing, Rayward Apparel’s debut line of performance sun protection is available for an exclusive pre-sale. The Sun Bound Collection, as its called, is available in three styles—short sleeve, long sleeve or hooded. Inspired by the company’s year-round sun chasing, the Sun Bound Collection is lightweight, ultra soft and, most importantly, protective. Rayward Apparel is finalizing production now and expecting the first batch of orders to ship out this summer.

“I’m unbelievably proud of the hard work and research that went into producing our first line of UPF apparel, but even more proud of the positive impact we hope to make as a business,” says Devin, alluding to Rayward Apparel’s commitment to donating 5% of all company profits to organizations researching and treating skin cancer.

About Rayward Apparel

Rayward Apparel believes staying protected shouldn’t mean staying indoors. Likewise, sun safety shouldn’t mean compromising comfort, style or performance. Focusing exclusively on UPF 50+ sun clothing, Rayward Apparel’s promise is simple: More Adventure. Less Exposure. Learn more at https://www.raywardapparel.com/

UPF Sun Hoodie in Tidal Blue

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